Rubber Ducks

I recently attended a meeting of the Bellaire Chamber of Commerce to discuss this year's Rubber Ducky Days (yes, DAYS). The hope this year is that we can expand the normal one day festival into a week's worth of ducky activities to put Bellaire on the map.

So, as Church in the Hills, an active member of our Bellaire community, what can we do to make this vision a reality? What could you read in the paper in Gaylord, TC, Detroit, etc., and think, "Yeah, I'd drive out to Bellaire to do/see/be part of that!"

I'm curious to hear any and all ideas. My first idea was a road race/walk from Church in the Hills, through the hills, ending in downtown.

Any thoughts?